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The Colour of Fear

Updated: Sep 9, 2020

by Candida di Giandomenico

We are living in a time of great change and upheaval. Between COVID, lockdowns, economic crisis, gender and race conflicts, natural disasters and political challenges, times are tougher than they’ve been in a while. It is volatile, uncertain, complex and ambiguous, commonly referred to as VUCA - a Military term coined to describe our increasingly unstable world. For many of us, we have had to face our own fear, anxiety and stress during this time. In this article, we’ll be exploring how different personalities respond and react to anxiety and how you can deal more masterfully with your own stress responses.

Exploring the Colour Energies

INSIGHTS Discovery comes off the work of the renowned psychologist Carl Jung. Using 6 key preferences, we are able to determine which of the 4 colour energies an individual leads with. There is no right or wrong in terms of your colour preference as each energy has gifts, or GOOD DAY behaviour as well as BAD DAY behaviour. Read through the 4 styles and see which one describes you, a loved one or colleague.

The 4 Colour preferences are:

FIERY RED: With these individuals, they prefer it when we can be brief, be bright and be gone. They are task-oriented, extroverted, fast-paced and direct. Words that best describe them on a good day are:

  • Bold

  • Efficient

  • Focused

  • Fast-paced

  • Action-oriented

On a bad day you may see this type of behaviour:

  • Driving

  • Intolerant

  • Controlling

  • Aggressive

  • Overbearing

EARTH GREEN: These people respond well if we slow down, show them that we care and speak calmly. They are introverted, people/relationship-oriented, steady paced and harmonious. This is their good day behaviour:

  • Considerate

  • Supportive

  • Reliable

  • Trusting

  • Valuing

On a bad day you may see this:

  • Stubborn

  • Plodding

  • Reliant

  • Docile

  • Bland

SUNSHINE YELLOW: Individuals who lead with this colour want us to come alive, include them and let them speak. They are extroverted, relationship-oriented, rapid-paced and energetic.

Good day behaviours look like this:

  • Interactive

  • Optimistic

  • Sociable

  • Dynamic

  • Friendly

On a bad day you may see them behaving this way:

  • Flamboyant

  • Indiscreet

  • Excitable

  • Frantic

  • Hasty

COOL BLUE: These folk like detail, want you to be prepared, organised and know what you’re talking about. They are described on a good day as being:

  • Factual

  • Diligent

  • Objective

  • Structured

  • Consistent

On a bad day, you may experience them as:

  • Cold

  • Indecisive

  • Reserved

  • Stuffy

  • Suspicious

Once you’ve identified your preference you can start to unpack how these different colours react to stress. Each one will have a slightly different way of dealing with stress and anxiety.

Here are the typical things that can cause stress for the 4 Colour preferences.

Depending on your colour preference, you will then notice your behaviour beginning to shift in response to what is happening. Below you can see the typical behaviours that might show up.


  • Becomes aggressive – the persecutor

  • Is increasingly impatient

  • Is irritable & insensitive

  • Increases demands on self and others

  • Becomes overly concerned with short term goals


  • Becomes silent and withdrawn

  • Becomes judgemental

  • Gets resentful

  • Is impersonal and unresponsive

  • Is stubborn and resistant

  • Is easily upset or hurt – wounded


  • Is argumentative

  • Becomes over-responsive

  • Emotional extremes

  • Appears opinionated & verbose

  • Is rebellious

  • Becomes critical

  • Plays the victim


  • Pessimistic

  • Questioning turns to nit-picking

  • Analysis paralysis

  • Becomes too dependent on rational alternatives

  • Becomes cold, aloof and withdrawn

  • Frozen

Now that you may have recognised yourself or your loved ones, colleagues, direct reports in the descriptions. Here are some tips for handling things more responsibly and less reactively. For each that lessens the impact of the stress colour energy, a different line of questioning and different actions can help.

There’s the old saying that goes the only thing to fear is fear itself. In a VUCA world, where change is the only constant, never has our need for self-mastery and personal development been more pressing. INSIGHTS provide a different lens and skills set to mastering the art of being our most effective and powerful selves, even if we are fearful and stressed. If this topic excites and interests you, contact us to find out about our exciting blended and online courses. And remember, in the words of Jung, the grandmaster himself, “Where your fear is, there is your task.”


listen to the FREE audio workshop by Candida di Giandomenico


FREE 20 page e-book on Dealing with Fear.

This book covers 5 main subjects and has the added bonus of 5 full audio workshops on each topic.

1. Dealing with Fear through Mindfulness and Self Awareness

2. Dealing with Fear by Accessing Ease

3. Dealing with Fear by Understanding How different Personalities React to Fear

4. Dealing with Fear by Exploring Threats and Rewards

5. Dealing with Fear by making and Implementing Decisions



Download the CoResolve brochure HERE.


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